Response from Julie:

Hello Class! 

Here at Snow Farm we are working hard at social media to bring in our customers.   Did  you know we have a B&B also. Crescent Bay B&B.  That website is excellent!  There must be more ways to bring in that crowd of folks from Boston, NY, Montreal etc. How do we get them to know about us?  Paper media or Social Media? 

We have a website that was set up by the same web person who did Local Motion in Burlington, Green Mountain Club and the S. Hero Land Trust. 

My husband is trained in how to use it but he has no time. 

Facebook is our best friend.  Our 27-year-old son does most of the postings. 

I have a twitter account and try to use that. 

That is where we are now. 

Most beneficial is FaceBook!   Our target audience is 30-60 year old audience who like to drink wine and appreciate that we are the only vineyard in VT that makes 99 % estate wines (wine from our own grapes). 

Yes we would like to expand to more social media .........  

 OK 3 words;

                Proud, Heritage, Local

Hmm   Family Farmer Owned

Hmmm  This is hard....  Ok the first one. 

Julie

Creative Channel Assignments: 

1. Traditional (phone/post office): Carmen

2. Web site: Graham

3.  New digital/Social Media: Will

4. Market/Public Visibility: Ryan

5. Other Creative Channels: Taylor